Two lawyers, two best friends and one shared obsession with fashion. Meet the Martas behind POP concept store in Gdańsk, bringing independent Polish designers together under one roof
Two lawyers, one boutique. Did you ever see this coming?
MJ: We met studying law in Toruń. Fashion was always my passion, but never my career plan. MM: We actually talked about becoming wedding planners. POP wasn’t even on the radar!
What made you abandon your legal careers?
MM: After our second children, we realised we could return to comfortable jobs take a risk. MJ: We decided to create the kind of store we’d love to shop in ourselves — a place dedicated to Polish brands, so we wouldn’t have to travel to Warsaw or rely on online shopping. That’s how POP was born.
Who’s the bigger control freak?
MJ: Probably a tie! MM: We each have our moments, but we balance each other out.
Three pieces readers should check out?
MJ & MM: Undress Code bodysuits for versatility, Lebrand bandanas for effortless personality and MAAR jewellery for original, statement-making designs.
What earns a Polish brand space at POP?
MM: Quality, distinctive design and responsible production. MJ: We disagree about individual pieces, never our values.
Why visit POP when everything’s online?
MJ: You can touch fabrics, try things on and discover carefully selected Polish designers without endless scrolling. MM: And shopping should be social, welcoming and personal.
How do you stop business arguments ruining your friendship?
MJ: We know disagreements aren’t personal. We’re working towards the same goal. MM: Some of our best ideas come from arguments. Even choosing display-table colours can become ridiculous!
Two Martas, two strong personalities. What drives you absolutely crazy about each other?
MJ: Marta M is such a perfectionist that sometimes she struggles to delegate. And I wish she’d just tell me what’s on her mind instead of expecting me to guess! MM: Marta J likes things done her way. I’ll arrange a display, she’ll change it, and we’ll rearrange everything for days! But her attention to detail has saved us more than once.
And will you still be friends tomorrow?
MM: We might someday stop running a business together. But stop being friends? Absolutely not an option.
Two Martas, two strong personalities and one shared love of fashion. They’ve survived career changes, business headaches and countless arguments over shop displays. And somehow, they’re still best friends. Turns out, the only thing these former lawyers can’t settle is who’s the bigger control freak. Case closed.
Gaweł, who the hell are you when the cameras are off and there’s nobody left to impress?
The cameras, restaurant and attention haven’t changed me. I’m still the guy who has to find out what’s around the corner. I chase the unknown, taste, explore and soak up life. The only one who slows me down is Boguś, my ridiculously affectionate dog, who has more patience with me than I do.
Photo by Adalat Naghiyev
Restaurant, fame, TV show. Ambition, ego or refusing an ordinary life?
I’ve always had an enormous appetite for life. I love discovering new things and finding out what’s next. I refuse to stand still.
Everyone sees charming Gaweł. When does Dark Gaweł come out?
I’m emotional, feel everything deeply and overthink far too much. When I care, I give 100%. Disappointment hits hard, but I’ve learned not every relationship is worth saving. Sometimes you appreciate the lesson, close the door and move on. No regrets.
Sopot: seaside postcard or midnight playground? What’s your wildest printable story?
I came for the nightlife, but now I love the peace, especially out of season. As a student in Wrocław, I’d come to Sopot to party, sleep in my car because I couldn’t afford a hotel, hang my clothes up to avoid creases and brush my teeth at a petrol station.
Photo by Adalat Naghiyev
“After all these years, what keeps you coming back to Cały Gaweł?”
Honestly, Cały Gaweł is about people. An incredible team and loyal guests, from Sopot and across Poland. I even go there to forget my own problems. After years of hard work, knowing we’ve created somewhere people genuinely feel good is the greatest reward.
Your perfect, slightly unconventional day in Sopot?
I start with a forest walk with Boguś, then matcha at Cały Gaweł and filming recipes. If I’ve got a free afternoon, I cycle along Obrońców Westerplatte, past Villa Bergera and down the coast to Nowy Port. Headphones on, music blasting — I’m starring in my own music video. I also love Małe Molo and LAS café.
Every success story has an ugly chapter. What’s yours?
At university, I worked in a bank opening business accounts, making hundreds of calls daily. To this day, I hate phone calls. Seriously. Just text me.
Photo by Adalat Naghiyev
TV Gaweł versus real-life Gaweł. What’s the difference?
Imagine walking onto a TV set with 35 people and absolutely no experience. We filmed six episodes in two days — a crash course in television! But I quickly relaxed. The most important thing was staying myself. I never wanted to invent some polished TV version of Gaweł.
What makes the polished Gaweł completely lose it laughing?
Almost anything! I don’t take life too seriously, especially myself. The past year and a half has been the happiest period of my adult life. I feel lighter, laugh more and appreciate everything I’ve built. Nothing lasts forever, which makes enjoying the present even more important.
Ever smiled at someone while thinking, “What an absolute idiot”?
More than once! Haha! I try to see the good in everyone, but I have zero tolerance for fakeness, selfishness or insincerity. If I sense it, I’ll say it to your face. Honesty matters, even when it’s uncomfortable.
Photo by Adalat Naghiyev
What’s the stupidest decision you’ve made that turned out brilliantly?
Opening my restaurant. I imagined having my own table, sitting back and enjoying the atmosphere. I had no idea what happened behind the scenes. I lost seven kilos in the first week, followed by years of hard work and mistakes. But it became the project of my life. Ten years later, it still is.
What’s the most ridiculous thing people do to look important in Sopot?
Showing up at every event just to be seen. I’d rather be at my restaurant with my guests and team, or creating recipes in my kitchen. I don’t need to be everywhere.
What experience changed how you see food?
Copenhagen taught me that exceptional food doesn’t need complexity. Just a few outstanding ingredients.
Which criticism hurts because it’s true?
That I’m stubborn. I prefer to call it having standards. Haha!
Photo by Adalat Naghiyev
What scandal would your friends reveal anonymously?
That most of my Instagram content gets published during my morning bathroom routine.
What behaviour makes you lose faith in people?
Disrespecting restaurant staff. I’m close to my team, and I won’t tolerate anyone treating them badly. I’ll always speak up.
What’s the most outrageous thing you’ve worn?
An enormous trench coat borrowed from my mum in high school. I thought I looked like the Wizard of Oz. My style is rebellious minimalism, and I regret nothing!
Your most expensive mistake, beyond money?
Investing years in a friendship I knew wasn’t right. Eventually, I said, “ENOUGH.” Friendship means giving back the energy you receive. It must work both ways.
Photo by Adalat Naghiyev
Your most extravagant indulgence?
Quality and originality. Forget glitz and champagne. I love places where taste, detail and passion come together and genuinely make my pulse race.
Ever broken your own rules?
My rules are sacred.
If you could change anything in Sopot for 24 hours?
I’d make people stop watching each other and start taking a genuine interest in one another.
What’s the biggest misconception about you?
That I’m impressed by the things that impress everyone else.
What would you tell everyone who’s underestimated you?
Come visit me at Cały Gaweł. I’d be happy to give you a high five.
Finally, what’s the truth you’ve spent longest hiding?
That I know everything. The truth is, there’s far more I don’t know than I do. That’s what keeps me curious about the world.
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Some people follow the rules. Others make their own. Gaweł Czajka has never seemed particularly interested in playing it safe. We sat down with the man behind the attitude to talk about life, ambition, the decisions that shaped him and what happens when you stop caring about other people's expectations. No polished PR answers. Just Gaweł, in his own words.